Want to know how to get more views on TikTok? Keep reading for some great tips!
TikTok is known for its viral videos and trending challenges.
But don’t think that this is only good for personal users; businesses like yours can take advantage of this social media platform too!
By being active on TikTok, you’ll be able to reach over a billion people who are regularly posting and engaging on TikTok videos…
…whether it’s on other people’s personal videos or on brands they follow.
However, if you want to get viral videos on TikTok, publishing content is not enough. There’s a whole lot more that you can and should do.
So in this article, we will be sharing 15 effective tips on how to get more views on TikTok.
Let’s get started!
15 Effective Tips on How to Get More Views on TikTok
1. Optimize Your TikTok Content To Be Featured On The For You Page
Being featured on TikTok’s FYP is almost equivalent to being viral on TikTok.
That’s why if you want to get more eyeballs on your TikTok videos, aim to be featured on the For You Page.
This FYP is TikTok’s homepage, which offers videos that you can scroll through endlessly.
The TikTok algorithm is doing a good job tailoring this feed based on the user’s personal interests.
Also, one of the great things about their algorithm is that they feature even small accounts’ videos.
You don’t need to be a well-known content creator or an established brand for you to be on this FYP. Owning TikTok’s pro accounts or personal accounts will also not be a factor.
So if you want the algorithm to find your videos and promote them on users’ FYP, the best thing you can do is to optimize them. You can do this by:
- Including relevant keywords or hashtags in your captions.
- Taking advantage of and using trending videos.
- Consistently publishing content that is relevant to your industry and niche.
- Creating short and bite-sized videos for easy consumption.
- Determining what is the best time to post on TikTok.
Follow these tips for optimizing your content to get better chances of landing a spot on the For You Page and increasing your TikTok followers.
2. Optimize Your TikTok Bio To Get More Followers
Although your first goal is for your videos to appear on your target audience’s FYP, the ultimate goal is obviously to make them follow your TikTok account.
So, for starters, your TikTok bio should have a catchy, unique, and memorable name.
It needs to tell the users what your TikTok account is all about without having to scroll through your feed.
Don’t forget to also take advantage of the link in your bio as you only have one shot at this.
Think hard about where you would want to redirect users when they click on that link.
And for your TikTok profile picture, your logo is your best bet, of course. But if you don’t have a logo yet, then choose one that will best represent your brand.
Finally, use your bio well as you only have a maximum of 80 characters. This is where you’ll describe who you are or what your brand is all about.
3. Perform Audience & Competitor Research
Just like in any digital marketing strategy, one of the key factors for social media success is determining first who your target audience is.
When we say TikTok, the first thing that comes to mind would probably be Gen Zs doing dance challenges and various trends.
And you’re right – Gen Zs are TikTok’s main audience. In fact, almost half of social media users on TikTok are between the ages of 18-24 years old.
But keep in mind that TikTok also caters to people of all ages. And one thing they all have in common is that TikTok users look for and enjoy fun, inspiring, and creative content.
So find your particular niche audience in TikTok, then constantly create content that will appeal and engage them.
You should also check out your competitors’ TikTok pages to help you identify your unique selling point.
This will allow you to determine how you can differentiate your brand from the rest of them.
4. Find & Use Trending TikTok Sounds On Your Videos
In TikTok, it’s all about what’s trending and what’s hot.
So indeed, one of the best ways how to get more views on TikTok is to jump on these current most popular audio clips.
You probably already know that TikTok’s algorithm likes to show similar content on followers’ feeds to what the users have previously watched.
This means if that user watches a video with a trending sound (which is more likely to happen), then the algorithm will present him with more videos that use the same trending sound.
And that could be your video!
So here’s a tip on how to get more views on TikTok…
…if you think a trending sound is not appropriate or maybe too distracting for your video you can still add it but use it at a low volume.
This will trick the algorithm and still show your videos to more users.
Did you know that users can now narrow down and filter videos by users, sounds, videos, live, and hashtags when they do a keyword search?
This means that when you write your captions, one of the best ways to boost your discoverability is by adding relevant keywords in it.
For instance, you’re selling make-up products and want to create a video about how to apply eyeliner intended for beginners.
You can use the keyword “how to apply eyeliner for beginners” as part of your caption.
Once a user searches for that particular keyword on TikTok’s Discover page, the TikTok algorithm will show your video because you have this in your captions.
So every time you create a video, do keyword research first to find those keywords that are relevant to your content and then include them in your TikTok captions.
Using social media hashtags is no longer a new tip for marketers and content creators.
Because on any social media network, being discovered by your target audience is your first priority – and hashtags are one of the best ways to do so.
Choose the hashtags that are relevant to your content as well as generic hashtags such as:
This can help your videos be featured on the FYP.
But remember not to use too many hashtags in a single video to avoid looking spammy to the algorithm.
7. Opt For Shorter Videos
The more users watch your videos in full, the more TikTok algorithm favors your content because they see this as a strong indicator of interest.
So when creating content, go with shorter videos that have seamless loops to earn better watch time.
Users will be more likely to watch them in full and in loop if it does not eat up too much of their time.
In fact, according to Dan Slee (a digital communications expert), 15.6 seconds is the optimal video length on TikTok for a higher completion rate.
It’s also crucial to hook them within the first 3 seconds of watching, as people’s attention span is short.
They will scroll up without hesitation if your video doesn’t catch their attention.
8. Duet or Collaborate With Other TikTok Creators
The next tip on our list of how to get more views on TikTok is probably something that is familiar to you.
If influencer marketing is a thing in Instagram, here in TikTok, it’s the stitching and dueting that can help you widen your reach.
These features give new brands to hop on trends to generate more exposure.
On the other hand, big brands can collaborate with popular accounts or TikTok creators to get more engagement from users.
You can either share a split-screen with other existing popular videos of other users with large followings. Or you can also:
- Share a product review or tutorial videos
- Sing along to a trending audio
- Try out trending effects
- Share a DIY hack
- Give a funny or relatable dialogue
Just make sure that whatever content it is, it should be relevant to your brand to entice more followers from casual viewers and get maximum engagement from them.
9. Go With A Conversational Tone
As we’ve mentioned earlier, TikTok’s main audience is Gen Zs, which means this is not the social media platform to use formal, jargon, and technical words.
Instead, use an informal tone as it leaves a better long-lasting impression on the audience.
If you’re publishing more on the video talking type of content, keep your script on the casual side, add some story-telling elements…
…and establish yourself as someone who is humble enough for the new viewers to engage with.
10. Publish Content Multiple Times A Day
If you’re having problems with organic reach on social media platforms, well, not with TikTok. TikTok’s organic reach is proven to be higher than other social media networks.
In fact, the more videos you post on your TikTok account, the faster you can increase your followers, reach, and engagement.
TikTok recommends users to consistently post content, ideally around 1 to 4 times a day.
You also don’t need to worry about looking spammy in the eyes of your audience as TikTok is known to curate its feed.
Posting multiple times a day will not overwhelm your audience.
You can use a 3rd party TikTok scheduler tool to help you schedule your content and keep a balance in your posting schedule.
If you need more help in achieving your goals on this social media network, check out our expert TikTok management services.
11. Post Your Videos At The Right Time
Posting your content whenever you feel like it won’t give you the results you wanted.
Instead, keep an eye on what is the best time to post on TikTok. Remember that your content can be viewed by users living in different locations and in different time zones.
This means your posting schedule should align to the time when most of your audience is online and active in TikTok.
One of the best ways to determine when you should post your TikTok videos is to go to your TikTok analytics dashboard.
This will allow you to view metrics, specifically when your audience is most active on the platform.
Note that there are global average best times to post your videos on TikTok…
…but still, having your own posting schedule that is tailored to your audience will help you maximize your reach and engagement.
12. Create High-Quality, Engaging, And Valuable Videos
Moving on to the next tip on how to get more views on TikTok.
Although we all know how TikTok users enjoy trending, fun, and entertaining videos, as a business, you should not forget to bring value to the table.
Consistently create video content that informs or educates your audience.
Make your content calendar like this: 80% educational or informative posts, and 20% promotional posts.
Also, don’t compromise the quality of your videos just because they were taken on your mobile phone.
Don’t post shaky footage because that will surely not get the viewer’s attention.
Instead, be sure to always use good lighting, proper framing, and great sound quality to entice more users to watch your videos in full.
And with all the videos you can find on this platform, it’s important to have that unique personality and branding for users to actually stop and watch your video.
In short, you need to stand out from the crowd by simply being you and incorporating them in your videos.
Here are some more enticing TikTok ideas for businesses that you can try.
13. Cross-promote Your TikTok Account On Other Platforms
If you have a big following on your other social media accounts, take advantage of that!
Share your TikTok videos on your Facebook or Instagram Stories and add a CTA to encourage your followers to also follow your TikTok channel.
This is a great way to build your TikTok community, especially since TikTok is a newer social media network compared to its competitors…
…and that most businesses already have a base of followers on these platforms.
Cross-promoting your TikTok account will help you in getting more eyeballs and maximum exposure.
14. Participate In Trending TikTok Challenges
We’ve said it before and we’ll say it again; TikTok users enjoy watching those popular challenges.
So for brands like yours, this is a great opportunity to boost your followers and views.
Joining these trending challenges will help your videos be seen by a wider audience.
If you want to find these challenges, you can simply search for them on the platform.
And once you find a challenge worth doing, get ready to film yourself doing the challenge and post it on your account.
Don’t forget to also use the right hashtags so users can find your video when they search for that challenge on the Explore page.
15. Promote Your TikTok Content Using TikTok Ads
While TikTok’s organic reach is high, using TikTok advertising will surely double your results faster.
Similar to other social media advertising strategies, running TikTok ad campaigns allows you to better promote your business and extend your reach to a wider audience.
For instance, the TikTok Promote feature, which is similar to the Facebook Boost feature, will help you attract new and relevant users who can eventually be your followers.
Just be sure to choose the best content that you think will attract the right audience so as to maximize your advertising dollars.
Check out this post next to learn more about how to get started in running TikTok adsa.
What Counts as a TikTok View?
Now that you know how to get more views on TikTok, let’s discuss what actually counts as a TikTok view.
Social channels have different takes on how they count video views, although for TikTok, they like to keep it simple.
Once your video plays, that is already considered a view.
However, watching your own video from your own account, even on loop, won’t count as a view.
Yes, that’s right. Even if you watch and replay your video 100x, it won’t be considered as viral content.